
Our Story

There’s a moment in every ambitious life when credentials aren’t enough
When you realize: it’s not just what you’ve done — it’s how you make them feel about it. I know that moment well
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Born in India. Raised in Singapore. Educated and worked in Dubai and New York
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I spent years learning how to listen — to what people weren’t saying
Engineering taught me how systems work
Creative writing taught me how language moves people
Building startups taught me how alignment — between your mind, your message, and your mission — changes everything
That alignment is what turned my outsider’s path into my greatest edge
I built Asobo Labs to help others do the same:
Not just to win admissions, but to uncover the version of yourself that the world needs to hear
— Rohitash Gupta
Founder, Asobo Labs

Our Team

Rohitash Gupta
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Founder, Asobo Labs
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M.F.A Creative Writing (SLC, New York)
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B Engg (Honors) BITS Pilani Dubai
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Entrepreneur
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8+ years coaching experience across 4 countries
I’ve spent my career building startups, designing learning systems, coaching across borders, and helping Fortune 500 companies sharpen how they train and communicate
From web services to entrepreneurial education, from serious games to citywide leagues — every project sharpened one truth:
The right story moves people
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Asobo Labs was built to help you master yours — when it matters most

Manish Rawat
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S.P Jain Mentor, Asobo Labs
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Alumni @ SP Jain GMBA 2007.
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Ex-President Alumni Association @ West Chapter
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Selection Panelist @ SP Jain MBA for 10+ years​
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Certified Personality Counsellor​
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National Head @ Logistics Juggernaut
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Co-founded companies in Retail, Logistics & Education
Over the years, I saw many great applicants who I knew would be a good fit for S.P Jain. When many of them narrowly missed out, I always thought that if only they had a little time to speak to me, it would have changed things for them
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I find true fulfillment when I can enable and guide people to reach the stars they are aiming for.
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Asobo Values

Empathy
We demand excellence, but never at the cost of humanity. Every client is treated with care and a deep level of personal investment.
Mastery
Greatness is never achieved in one stroke, or alone. We push for real-time improvements and self-correcting systems that turn potential into skill.


Authenticity
True authenticity isn’t just about being yourself but doing so in a way that commands respect and wins the game on your terms.
Ethics
Integrity isn’t a limitation–its a strategic advantage. We guide clients to win without deception, exaggeration or shortcuts. Trust comes from transparency.


Test the Fit Before You Commit
Before we work on your story, we start with something simpler: trust​​
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This only works if you feel safe with us
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Let's find out if this feels right. No pressure. No pitch
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